Why Crazy Successful Formula is so successful!
Another guest blog from John Williams
First off, thank you so much for sticking with me through the email onslaught during my launch of the Crazy Successful Formula :)
As a thank you, I want to reveal a few of the numbers behind the launch as it should be helpful for things you want to launch for yourself.
The final result was 35 people on Crazy Successful Formula which is superb to get us under way. We’ve already started and I am loving sharing all my very latest strategies on how to stand out in a crowded world.
Here are 3 behind-the-scenes launch nuggets you can use:
1. How many emails is too many?
I emailed a lot during the launch: 16 times in one week, including 3 emails on the penultimate day and 4 on the final day and yet I got zero people complaining and only 48 unsubscribes in the main launch period. Emailing alone (without the other things below) generated about £10k in sales.
Conclusion: you are almost certainly not emailing enough
2. Running a free webinar generated £15k in sales
I ran a free webinar on how to create a revenue engine in your business which went down really well and generated £12k in sales of Crazy Successful Formula.
Conclusion: Don’t just rely on emailing and social media for sales. Do something so people get to interact with you live. Follow up by email with the people who registered.
3. Running a 4-week deep dive in advance made £17k
Running a mini deep-dive course beforehand, called Crazy Successful Launchpad, made £4k directly and then generated an additional £13k in sales of the Crazy Successful Formula at the end.
Conclusion: Something more immersive than just a webinar can be a very effective way for people to get to know, like and trust you. If you do a good job and people see you’re the real deal, not just a hype merchant, a good proportion will be happy to invest more time & money with you afterwards.
~
Hope that was interesting for you in thinking about launching something of your own.
After all the intensity of the launch, and getting everyone started on the Crazy Successful Formula, I’ve now got some time to have some fun. Went to see The Cult last night with a friend (anyone old enough to remember ‘She sells sanctuary’?) and I’m starting to plan my upcoming digital nomad month in Vietnam.
All the best,
John
PS. There are some more tidbits about the launch plus my reporting on the remarkable situation at OpenAI recently on my personal Facebook profile
